Forward Ahead Onward
About Avanti
“Avanti” means forward; ahead; onward. B2B brands turn to us to grow through smart messaging and strategic content.
Our founder observed that many marketing projects never meet their full potential because of bureaucracy, misaligned messaging, unclear business priorities, and unskilled execution. Avanti was built to address the root cause: the need for brands and websites that clearly articulate what makes a company different, and serve as a foundation for marketing, sales, or growth initiatives.
When you partner with Avanti, we take the time to understand your industry, your competitive landscape, and your business goals. We uncover what truly differentiates your brand and translate those insights into clear, compelling messaging that drives effective brand identities, websites, and marketing strategies.
Our name draws from both our purpose and our place: a commitment to advancing your business goals and inspiration from an area at Vail that connects two sides of the mountain, where the founder spent years exploring and building connections with people from around the world.
Maggie Sullivan
Owner & Founder
Maggie Sullivan is a brand and content strategist with over nine years of experience helping B2B brands grow through smart messaging and strategic content. She specializes in uncovering the differentiators that make a brand unique, evaluating the competitive landscape, and translating those insights into compelling key messages that form the foundation for effective brand identity, websites, and marketing strategies.
Having partnered with dozens of brands across industries such as building products, manufacturing, SaaS, and professional services, she excels at distilling complex offerings into clear, engaging content that connects with target audiences and drives results.
Prior to founding Avanti, Maggie served as Director of Brand at BrandMuscle, where she initiated a revenue-generating content strategy, led an effective team, built marketing processes, and managed all facets of owned, earned, and paid content initiatives. Earlier in her career, she was an Account Executive at a B2B communications agency. Writing has always been part of her life, and she has been doing a version of what she does today since she was 15 years old, writing and editing for her school newspaper.
Maggie is also the author of Boss Ladies of CLE, a nonfiction book that was reinterpreted into a news segment by WKYC-TV. She is a regular volunteer for Big Brothers Big Sisters and Youth Challenge.