Executive Thought Leadership

We’ve successfully elevated several executives into thought leaders whose ideas get featured in well-respected publications. Using your perspectives as a foundation, we develop captivating articles that help differentiate your brand from competitors and facilitate earned placements in trade, business, and tech publications.

C-suite leaders are no longer anonymous professionals tucked away in corner offices, shielded from the public eye. At many companies, they are the brand, and they’re expected to be visible, vocal representatives of the company’s values and vision.

Thought leadership gives CEOs and senior leaders a platform to show they're engaged, informed, and actively leading. By demonstrating credibility and transparency, they can become your brand’s best “influencer.” In fact, 75% of decision-makers say that thought leadership has prompted them to research products or services they had not previously considered.

What To Expect From Our Thought Leadership Services

Brainstorming & Positioning

One-on-one working session with the executive to identify timely, newsworthy topics aligned with industry trends and business priorities.
Development of clear points of view grounded in the executive’s experience, perspective, and personal voice.
Strategic guidance on where the executive can add meaningful insight—not commentary for commentary’s sake.

Ghostwriting

Thought leadership articles written from the executive’s point of view.
Translation of complex ideas, opinions, and expertise into clear, compelling narratives for business audiences, typically within 600-1,200 words.
Writing designed to educate, influence, and build long-term credibility.
Editorially viable article ready for publishing or pitching to editors as earned PR or sponsored content.

Personalized story pitches tailored to editors and publications relevant to your industry and audience.
Alignment of topics with editorial calendars, current conversations, and publication guidelines.
Professional outreach that positions the executive as a credible expert, not a self-promoter.

Media Pitching

Byline Placement

Placement of thought leadership articles in respected industry trade publications.
Coordination of executive headshot, bio, and link to company website.
Content that supports brand authority, visibility, and long-term reputation.

“I needed a website that reflected my unique approach and experience in the field. I had somewhat of a vision of what I wanted my brand to convey, but working with Avanti brought it to life and exceeded my expectations.”
Amanda Sanregret
Founder
Pivotal Strategic Solutions

Check out some of our recent web design work

Industries We Work With

We partner with executives who have something meaningful to say and need a strategic partner to help shape, refine, and place those ideas in front of the right audiences. Our experience spans industries such as:

Manufacturing and industrial companies
B2B technology and SaaS
Professional services firms
Engineering and technical services
Healthcare
Finance

Executive Thought Leadership FAQ

What is executive thought leadership? Executive thought leadership is a strategic way for company leaders to share the hard-earned insights they've gained through years of experience.
It’s often shared through blogs, publications, or LinkedIn, helping them to build an executive presence online and keep their company top of mind.
Do I need to be a good writer to become a thought leader?
Regardless of your personal writing style, we’ll help you shape your ideas into compelling, publication-ready content.
Writers come in all shapes and sizes but most editors look for a specific editorial tone and structure to accept guest contributions.
But the idea of putting myself and my opinions out there makes me nervous!?
You’re a leader, so lead!
A CEO branding strategy isn’t about ego; it’s about creating long-term value for your company by showing up with clarity, vision, and purpose.