Content Marketing

Avanti is known for expert B2B content writing, including website copy, case studies, blog posts, reports, white papers, video scripts, and more. By outsourcing your content creation, your team gains the time to focus on strategy while we deliver the high-quality writing required to support real marketing results.

With proven experience across industries such as technology, manufacturing, healthcare, and professional services, we understand how to write for a business audience. Our approach is rooted in quickly grasping complex subjects and translating them into clear, engaging content that resonates with decision makers.

Let us take the time-consuming process of researching, writing, and editing impactful copy off your plate.

What To Expect From Our Content Marketing Services

Writing for a Business Audience

Strategic B2B writing tailored to decision makers, including executives, technical stakeholders, and procurement teams.

Content crafted for the publications, platforms, and channels business audiences actually read and trust.
Clear messaging that builds credibility and educates prospective customers.

Subject Matter Competence & Accuracy

Ability to quickly understand complex products, services, and industries without oversimplifying.
Thorough research and fact-checking to ensure technical accuracy and credibility.
Experience writing about nuanced, high-stakes topics where precision and clarity are critical.

Case Study & Stakeholder Management

End-to-end management of case study projects.
Stakeholder interviews to uncover insights, results, and customer perspectives.
Coordination of drafts, revisions, and approvals across internal teams and external partners.
Experience navigating legal, compliance, and brand review processes.

Regulated Industry Writing

Proven experience writing for highly regulated industries such as healthcare, finance, and technology.
Content developed with an understanding of compliance, legal guidelines, and review requirements.
Careful attention to language, claims, and accuracy to support regulatory standards.

Content Planning & Management

Organization and management of content calendars with clear timelines established upfront.
Reliable delivery of content within agreed-upon deadlines, even across complex or multi-part projects.
Coordination across review teams, management of deadlines, and collaboration with graphic designers and publishers.
Upload and formatting of content within WordPress or other content management systems.

"From the beginning, Maggie stood out as exceptionally knowledgeable and capable, and she delivered excellence every step of the way. She has many great tools in her wheelhouse, and I was really impressed with how quickly she adopted our new brand voice - and how skillfully she understood the nuanced needs of our varying audience segments.
She is a very talented writer, also very skilled in SEO/SEM. I would highly recommend Maggie/Avanti to anyone needing high-quality content that gets noticed, and gets results. You won't be disappointed!"
Diane Morgan
Content Development Director
Onspire Health Marketing

Check out some of our recent content marketing work

Industries We Work With

B2B content marketing is a specialized skill. Not all writers are capable of delivering copy for a business audience.

We bring over a decade of experience writing in the B2B space, meaning we understand what content decision makers trust, where they look for it, and how it influences long-term growth in industries such as:

Manufacturing and industrial companies
B2B technology and SaaS
Professional services firms
Engineering and technical services
Healthcare
Finance

Content Marketing FAQ

Why work with a content writer in the age of AI and tools like ChatGPT?
Using AI for content creation doesn’t reduce the complexity of producing high-quality writing; it increases it. To generate effective content, AI requires guardrails: a clearly defined brand voice, audience understanding, messaging priorities, and business context. Someone still has to do the hard work of strategy, positioning, and direction before a single word is generated.
Even with a carefully crafted “superprompt,” AI-generated content typically requires editing to remove platitudes, reduce wordiness, fix repetitive structures, and meet legal and brand standards. Unchecked, it produces content that is, at best, generic and, at worst, inaccurate.
While generative AI is a useful writing tool, it’s not meant for strategic content without an experienced content marketing manager guiding the process.
What is B2B content marketing?
B2B content marketing is the strategic creation and distribution of content designed to educate, inform, and influence business decision makers over time. It supports long sales cycles by building credibility, explaining complex offerings, and helping buyers evaluate solutions with confidence.
Writers don’t understand my business. How can outsourced content be accurate?
This is a common concern, especially for B2B organizations with complex or technical offerings. Our process starts with deep discovery, research, and interviews with your subject matter experts. We take the time to understand your business, your audience, and your industry so content is accurate and aligned with your business goals.
Should my subject matter experts write the content instead?
Subject matter experts are invaluable, but writing is rarely the best use of their time. We work alongside your experts—interviewing them, extracting insights, and translating their knowledge into clear, engaging content written for decision makers.