B2B Website Design

Avanti specializes in B2B websites for companies with complex offerings, long sales cycles, and limited time to manage marketing. Based in Cleveland, we work with manufacturers, professional services firms, tech companies, and industrial brands across the U.S. that struggle with outdated messaging, unclear positioning, or low online visibility.

We help clarify what differentiates your brand, assess the competitive landscape, and shape a clear customer journey that generates and educates leads and builds credibility. From content audits, sitemaps, and copywriting through design, development, hosting, migration, and cross-device testing, you get a partner focused on the long-term performance of your website, helping you get discovered, establish authority, and convert leads.

What to expect from our B2B web design services

Website Discovery

Website discovery workshop to define content goals, success metrics, timeline, and requirements for design and functionality.

Review of your current website to identify what’s working and what’s not,
Competitive analysis to understand the positioning landscape and opportunities for differentiation.
Definition of target audiences and how different users move through the customer journey.
Planning site architecture, page structure and navigation approach.
Project setup and coordination, including transfer of admin access, hosting and CMS planning, and platform decisions.
Alignment on scope, roles, and expectations

SEO

SEO audit covering keyword strategy, on-page optimization, technical SEO, site structure, backlinks, and current search performance.
Keyword research focused on how your buyers search, including intent, priority topics, and opportunities across the funnel.
Competitor analysis to identify gaps, strengths, and realistic ranking opportunities.
SEO segmentation to align keywords and content with different audiences, offerings, and stages of the buying process.
On-page SEO recommendations to support rankings, usability, and conversion.
SEO foundations integrated into site architecture and content planning to support long-term visibility.

Project Management

Clear project plans so you know exactly what inputs, assets, and approvals are needed from your team at each stage.
Defined timelines with real-time updates and visibility into progress.
Proactive reminders and follow-ups to keep things moving without adding pressure.
Flexible scheduling and planning, with the understanding that priorities can shift and internal marketing resources are often limited.
A single point of contact to manage details, questions, and next steps.

Content Creation

Research, content writing, and coordination of webpages, blog posts, case studies, reports, white papers, videos, and other marketing assets.
Content developed in your established tone and messaging to clearly communicate differentiators and value.
Original, concise, and error-free copy tailored to your brand, audience, and business goals.
Graphic design support and strategic image sourcing to ensure content is visually consistent and on-brand.
Collaborative review process with clear rounds of feedback, revisions, and edits to meet your standards.

Design & Development

Clean, user-friendly website design that’s polished, responsive, and easy to navigate across desktop, tablet, and mobile.
Visual design and graphic design support to create a consistent look and feel across pages, templates, and components.
Front-end and back-end development built for performance, scalability, and ease of maintenance.
Accessibility considerations integrated into design and development to meet current standards and best practices.
Website migration planning and execution, including content, URLs, and platform transitions.
Thorough testing across browsers, devices, and screen sizes before launch to ensure everything works as expected.

Support

Ongoing website maintenance to keep your site secure, up to date, and running smoothly.
As-needed consultation for site updates, content management, hosting, and updates.
Support for treating your website as an evolving asset updated and optimized over time, not a one-time project.
Content strategy and ABM campaigns with your website at the center.

“I needed a website that reflected my unique approach and experience in the field. I had somewhat of a vision of what I wanted my brand to convey, but working with Avanti brought it to life and exceeded my expectations.”
Amanda Sanregret
Founder
Pivotal Strategic Solutions

Check out some of our recent web design work

Industries We Work With

Our experience with B2B brands means we understand complex services, technical buyers, and long sales cycles in industries such as:

Manufacturing and industrial companies
B2B technology and SaaS
Professional services firms
Engineering and technical services

Website Design FAQ

What makes B2B web design different from B2C?
B2B websites need to support longer sales cycles, multiple decision-makers, and more complex offerings. The focus is on clarity, education, credibility, and supporting sales, not quick purchases.
How long does a B2B website project typically take?
Projects can take between a few weeks to several months, depending on scope, content readiness, complexity, and revisions.
What role does content play in B2B web design?
Content is central to B2B websites. Clear, well-organized content helps explain complex offerings, communicate differentiators, and guide users through decision-making. It also plays a key role in search visibility.
Is SEO important for B2B websites?
Yes. SEO helps B2B websites get discovered by potential buyers while they’re researching problems, solutions, and vendors. Because B2B sales cycles are often longer, SEO plays a key role in building visibility, credibility, and trust before a sales conversation ever happens.
How often should a B2B website be updated?
A website should be updated regularly as offerings, messaging, and business priorities change. Treating the site as an evolving asset helps maintain accuracy, relevance, and performance over time.