Executive Thought Leadership and Content Strategy
monthly assets
12
1M+
annual readers
Situation
Bytemethod, a Dexian company, is a consulting startup that helps companies understand and use AI to achieve measurable results. As an emerging brand, they wanted to build credibility, increase brand awareness, educate prospects, and position their experts as AI experts in the business and technology space. They partnered with Avanti to draft thought leadership articles, earn bylines in key publications, and repurpose that content into whitepapers, blogs, and LinkedIn posts.
Securing bylines in leading business and technology publications is highly competitive. It demands timely, defensible perspectives and a sophisticated editorial strategy. AI-specific articles add another layer of complexity, often requiring a deep understanding of technical concepts that go beyond the comfort zone of most marketers.
Bytemethod also needed more than writing support—they needed a strategic partner who could build a content engine from the ground up. That meant developing the content strategy, establishing repeatable processes, and managing approvals from busy stakeholders while meeting publication timelines. Successfully executing this requires not just writing ability, but disciplined project management, organization, and experience shepherding complex thought leadership from idea to publication.
Challenge
Result
Avanti helped Bytemethod develop thought leadership articles and land a feature in Innovation & Tech Today, with additional pitches aimed at top business and tech outlets across several industries, including government, financial services, manufacturing, retail, and telecom. They now have a clear content strategy, and easy-to-follow process, and defined customer journeys. This gives the team a solid system for creating consistent, meaningful content that builds trust and supports their growth.