SEO Consulting and Content Creation
recurring monthly content assets
5
22
average webpages published monthly
Situation
Hunter Recruiting engages Avanti to support the creation of a high volume of SEO-driven content designed to increase online visibility and attract qualified employers. The team needed a partner to consult on SEO strategy, manage keyword research, write and upload content directly to WordPress, and maintain consistency and accuracy across hundreds of pages. A goal of the SEO effort is to tie content to conversions and revenue, not traffic alone.
Challenge
With an average of 22 net new pages published each month, the primary challenge is scaling content production while maintaining quality when writing about highly specialized staffing roles and industries. Managing SEO strategy, writing, optimization, and publishing requires strong attention to detail and disciplined processes to deliver content at scale.
Hunter also needed clearer reporting to connect content performance to measurable outcomes, including qualified traffic and employer conversions.
Result
Content is strategically created, published, and optimized each month, building exponential SEO gains that improve search visibility and engagement for high-intent terms such as
“STEM staffing agency,”
“hire site reliability engineers,”
“direct hire recruiting”
A Looker Studio dashboard provides insight into what pages employers are converting on and what keywords are ascending and descending. With these systems in place, Hunter Recruiting becomes more competitive in organic search and has clear visibility into how SEO supports business growth.