Brand Refresh
recurring monthly content assets
5
25,000+
media reach
Situation
Bytemethod AI, a Dexian company, is a consulting startup that helps organizations understand, implement, and govern AI to achieve measurable business outcomes. They engage Avanti to build credibility, increase brand awareness, educate prospective clients, and position their leaders as trusted experts at the intersection of business strategy and AI technology.
Avanti leads the development of executive thought leadership, secures bylined placements in key publications, and repurposes that content into whitepapers, blogs, and LinkedIn content.
Challenge
Securing bylines in leading business and technology publications is highly competitive. It requires timely, defensible points of view and a clear editorial strategy. AI-focused topics raise the bar even higher, often demanding a working understanding of complex technical concepts that fall outside the comfort zone of most marketers.
Bytemethod needed a strategic partner capable of building a cotet engine from the ground up. That includes shaping the content calendar, creating repeatable workflows, coordinating approvals with busy stakeholders, and managing deadlines.
Result
Avanti helps Bytemethod develop thought leadership articles along with four additional content assets each month. Thought leadership has been featured in Innovation & Tech Today, with forthcoming pieces targeted at top business and technology publications across various industries, including, financial services, manufacturing, retail, and telecommunications, helping Bytemethod quickly scale its online presence.