Brand Refresh and ADA Website

set of brand guidelines

1

30

logo variations

responsive website

370-page

4

videos

Logo Redesign

Before

After

Youth Challenge_title.png
Youth Challenge Brand Identity Guide2.png
Youth Challenge Brand Identity Guide3.png
Youth Challenge Brand Identity Guide4.png
Youth Challenge Brand Identity Guide5.png
Youth Challenge Brand Identity Guide6.png
Youth Challenge Brand Identity Guide7.png
Youth Challenge Brand Identity Guide8.png
Youth Challenge Brand Identity Guide9.png

Situation

Youth Challenge is a nonprofit organization that brings together young people with physical disabilities and teen volunteers to participate in adapted sports and recreational activities. They needed a marketing partner to refresh their brand identity and redesign their website. Their old logo was dated and the website was difficult to navigate, especially for users with disabilities, making accessibility and user experience top priorities. They also requested a new overview video to explain their mission and impact.

Avanti and Youth Challenge worked together to update the organization’s messaging, visual identity, and online presence. The key branding challenge was keeping the familiar brand people already recognized while giving it a fresh, modern look.

At over 300 pages and requiring several registration and donation forms, the website was complex. It needed to meet WCAG 2.0 accessibility standards, streamlined navigation, better storytelling, and a customer journey that encouraged users to register, get involved, or make a donation, all while staying within a limited nonprofit budget.

Challenge

Result

Youth Challenge now has a modern, ADA website that is easy to use on any device. The new logo and updated branding capture the organization’s inclusive spirit and mission. With a smoother user experience and fresh visuals, Youth Challenge can better connect with its community and stand out in the nonprofit world.